Corporate Social Responsibility
Corporate Social Responsibility (CSR) is the continuing commitment by the business to contribute towards economic, environmental and social development (a Triple Bottom Line approach) in the vicinity of our facilities/operations with a view to improving the quality of life and fostering sustainable development of the communities as well as our workforce and their families.
Ester’s CSR approach would be holistic and integrated with its business operations and core strategy. For it to get key management focus & involvement and make a meaningful contribution, CSR would need to be embedded in the Esterian DNA. This would help not only in fostering a “culture of giving” across the organization but entail strategic business benefits; e.g. communities providing the license to operate, risk management, enhancing corporate image & strengthened brand positioning and Increased ability to attract, motivate and retain employees.
Statement of intent: Ester intends to pursue its CSR program in a structured manner, making this an integral part of the business to minimize risks and build reputation and competitive advantage, whilst pursuing initiatives covering the following platforms – community, environment, work place & market place. Through this structured approach, Ester intends to enhance involvement of employees in progressing its CSR program, whilst addressing the needs of various stakeholders.